How to Make Kombucha in 6 Easy Steps :: Anatomy of a Runaway Infographic

I’ve been a serious Kombucha drinker for some years now and started making my own in 2013, partly to save money as store bought Kombucha runs about $3-4$ per 12 oz. bottle, as opposed to around $.50/gallon to make it yourself, but also because it’s just big nerdy fun to make a bunch of tea, stick a gelatinous frisbee thing in it and end up with some weird, fizzy lifting drink that Genghis Khan drank and that might have alien origins.

So because I love translating stuff I’m excited about into fun and practical infographics for my Foolish Fire readers, I began executing the one below so anyone interested in how to make this wonderful elixir of life would not just have another cute piece of hand-executed artwork but an honest to goodness at-a-glance reference, kinda like the Egg Guide and Fruit Sticker infographic. But then…

…the project got away from me. I really thought “6 steps” would end up being a manageable size for an infographic, after all infographics are typically long, but I’m afraid this one, when all was said and hand-lettered, weighs in at 73 inches deep x 8 inches wide!! Taller than me, truth be told. When the high-res version was finally finished, I went to generate the web version and checked the Image Size in Photoshop and almost fell out of my Herman Miller onto the floor laughing.

So I apologize to anyone who now has to figure out how to actually use this thing. In a web browser, I should provide complimentary bandaids to protect index fingers from scroll wheel overuse, cuz damn, it really takes five minutes to get to the bottom. I tried reducing the width but legibility quickly went south.

In print form, it requires 8 sheets of letter-sized paper that will have to be stitched together (maybe I should have included a ruler grid along the sidebar so it can double as growth chart for your kids.)

If this thing doesn’t break Pinterest I’ll be curious to see if anyone re-pins it. The Egg and Fruit sticker graphic have done quite well but a) I’m not enough people really know or care about Kombucha to bother reading it, and b) it’ll look like a piece of moldy fettuccine in the feed. Muolto estupido.

To any aspiring DIY Kombucha makers…there are some vastly more practical ebook format, PDF guides on and

To any aspiring graphic designers, consider the usability of your projects before executing.

To any aspiring illustrators with a bug up your butt idea you just have to share with the world, a few pens and a lot of paper, what the hell…onward and downward!

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