One of our ISP clients requested we design a printed sales piece to accompany a door hanger campaign they’ll be waging in a neighborhood within their service area. They wanted something generic, but themed around a rocket motif, which has meaning for them because part of their name in Italian means “rocket”. I did some retro looking posters for them a few years ago which I liked for their look and feel ( and how fun it was for me) but probably had little marketing punch.
So the challenge was to reprise the rocket imagery but give it an update and also create a piece that contained some actual useful information. And personally, I’m so used to seeing Round Table Pizza menus and realtor ads on my doorknob, something that actually looked like “art” might have an instant “read me” effect, thus the “mini poster” below.