This poster is a commissioned piece by the Dutch magazine Flow for their upcoming DIY issue.
The lettering was hand drawn and loosely based on the slab-serif font Rockwell Bold. The illustration was hand rendered using Illustrator and brought onto a layered, hi-res Photoshop file.
One side effect of hand-lettering quotes is that you’re forced to live with the words for a long time, so they can really penetrate the old brain pan. As such, while working with this Fromm quote I had a chance to look at some pretty raw areas in my own artistic life, mainly related to taking chances, thinking off the grid, questioning my abilities. You know…a Thursday.
This download is an 8.5×11 high-res .jpg file.
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love this interpretation – and a beautifully illustrated reason why art is important – SOAR!
Is the Erich Fromm quote with the striped red/yellow hot air balloon a print for sale?
I’ve fallen in love with it!